good riddance Wildflour
Posted in Fitzroy, business, coffee, customer service, drink, food on May 30th, 2007I’ve read that Wildflour bakery and cafe in Fitzroy has closed. Good riddance. On my first visit back in January, I was impressed. On my second, about 3 weeks ago at a quarter to ten on a Sunday morning, I was annoyed. It was not early. It was not unreasonable to expect breakfast. On entering Wildflour however we were rather rudely told that they were too busy to serve breakfast. What? The attitude was indifferent and unforgiveable. The message was “we don’t care about you and we don’t want your business.” We went around the corner to Ici, who have a much better understanding of customer service.
Apparently Wildflour did not have a permit to opperate as a bakery, but as a cafe. I can’t see why anyone so incompetant in establishing the legal basis of a business should expect any sympathy. Another blogger has already covered the story but I have to disagree: yes their bread and croissants are lovely, but if they are business amateurs and crap at customer service they don’t deserve to survive.






