fitzroyalty

Read the Yarra Trams poster below.

This poster contains deliberate misinformation. It is pure propaganda and is designed to threaten people into validating tickets when they are not legally required to.

The actual offence is to travel without a valid ticket (a ticket that is current, not expired). There is no legal requirement to revalidate tickets in each segment of a journey within the time period of its validity (2 hours, daily, monthly, etc) and Yarra Trams admitted as such in 2006. See this Age article and my article of dubious validity for further information. Thanks to adrock2xander for the original story.

VALIDATION DOES NOTHING to inform Melbourne’s public transport providers about customer behaviour and the needs of public transport users because only about 30% of people validate. Yarra Trams knows this and we know they know because they told us so.

VALIDATION IS A CON. Take a stand. Always travel with a valid ticket (such as buying one from the coin machine on a tram, which is automatically validated, or buying a daily ticket at a newsagent and validating it at the start of the day) then don’t validate it again until you are legally required to.

I’ve already posted a complaint about this deceptive conduct with Yarra Trams and I plan to take it to Consumer Affairs Victoria and the Consumer Action Law Centre. Threatening consumers without legal foundation is an offence. Yarra Trams marketing material is criminal.

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This entry was posted on Saturday, August 16th, 2008 at 12:06 am and is filed under Melbourne, business, customer service, information technology, media, politics, public transport, social issues. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.