Those of us that live in the culturally rich and diverse inner northern suburbs of Melbourne are spoiled for choice with retro and vintage clothing, independent music shops, vegetarian and vegan cafes, quirky art galleries and live music venues.
A number of businesses publish guides to draw attention to the latest, the best and the most interesting places to eat, drink, dress, party and play. In this post I will be reviewing the reviewers. It’s not my aim to criticise these sites but to investigate their missions and business models, and to hypothesise about their viability. The four sites reviewed below at Breakfast Out, Norfguide, Lost magazine and Three Thousand.
Disclaimers: I have no financial interests in any of these sites. I have corresponded with some of their owners by email, but have not met any if them face to face. I also publish local news sites that could be considered competitors to these guides. These local news site aggregate and syndicate posts about local cafes, businesses, arts, events and experiences.