Hyperlocal news about Melbourne's first suburb: Fitzroy 3065

OnlyMelbourne – how to use social media to annoy your audience


This is another amusing case study in how not to do social media. Melbourne events listing site OnlyMelbourne is active on Twitter. Very active. A week or so ago they spammed a link to a spammy site over and over again. A few people complained. Instead of recognising that they were annoying their audience, stopping and apologising, OnlyMelbourne rejected their audience by blocking the people who complained. That’s what I call a lesson in social media fail 101.


A screen capture of Twitter on 16 July 2009

I criticised OnlyMelbourne previously for the way they described Fitzroyalty. The screenshot below contains a quote from me and their response. At least they admitted they were wrong. OnlyMelbourne is published by Ripefruit. All I can say is that their ideas about effective and attractive social media are very different to mine.


A screen capture of the page about Fitzroyalty on OnlyMelbourne on 17 July 2009

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