Fitzroyalty

Hyperlocal news about Melbourne's first suburb: Fitzroy 3065

Melbourne bloggers and the ethics of publishing sponsored reviews

Australian food bloggers are organising themselves into a coherent media entity that can engage with advertisers, marketers and food industry public relations representatives. In recent weeks I’ve seen several examples of what I suspect will soon be a flood of sponsored, paid for or otherwise commissioned reviews from Melbourne food blogs.

This is an unfortunate but necessary reality. The effort to publish quality content on a regular basis takes time, energy and does incur costs (for web hosting, cameras, etc).…