I feel sorry for hardworking people who start small businesses that often fail, but at the same time I wonder how they thought they could make a living from them. In December 2008 I wrote about a Chinese restaurant opening on Brunswick St. Called Ka Ka, it took the place of a short-lived Vietnamese restaurant called La Vines. They eventually realised the name was a disaster and by August 2009 it had been renamed the Freedom Village, but this did not result in better patronage and now it is closed.
In my opinion, rapidly changing business names is a sign the operator does not understand or care about the area they are doing business in – consider the Johnston club or the Workers Club hotel. I’ve also mused previously on why one business after another fails in a specific property. When it was well run the cafe called Baker’s did well in this Brunswick St space, so I don’t think it is the space alone. La Vines, Ka Ka and Freedom Village simply had no charm, charisma or aesthetic appeal. These intangibles are very difficult to manufacture, but they are essential for a business to flourish.