Update 19 April 2010: see my new post about the hidden pizza hype along with links to other sources.
Update 13 April 2010: Thanks to Michael from My Aching Head, he’s used Google’s cache to show the difference between the Hidden Pizza site from 6 April and 12 April. On 6 April is says:
‘Finding the restaurant is easy, just look it up the way you would any other business from April 12 – April 25 and the pizzas are free.’
On 12 April (launch day) it was changed to:
‘Finding the restaurant is easy, just look it up the way you would any other business from April 12 – April 25 and the pizzas are free. Make sure you phone ahead to order as no pizza orders are taken at the door.’
Update 12 April 2010: the whole marketing campaign is a trick. You have to call the 1300 number and get an order number to get in – the order no is your ticket. The web text saying ‘if you find us (deliberately vague and misleading) … you’ll get a free pizza’ is deceptive and unethical. Don’t bother turning up without doing this. I told them exactly what I thought about this annoying trick when I got there. They got nervous when I said ‘potential breach of the trade practices act’ and offered to let me in anywhay but I refused.
The new restaurant or whatever it is being constructed where Filter cafe used to be has a familiar feature – a wall of pots like in the Greenhouse, which was temporarily at Federation Square before being permanently installed in Perth. I’m not sure if the laneway behind Brunswick St is becoming permanently closed and used as a space, or if this is just temporary while it is being properly installed. Watch this space. Photographed on 8 April.