Hyperlocal news about Melbourne's first suburb: Fitzroy 3065

no more Furious Platinum


The hip hop fashion shop Furious Platinum (Myspace) has closed on Smith St. I’m no fan of the genre, but I wonder if, despite the urban nature of the style, most of its fans in Melbourne are living in suburbia. Maybe it would have fared better at a suburban shopping centre?

smith st fitzroy deadpool business


  1. Aww, I felt sorry for these guys: they never seemed to have any customers and were always having sales. I think Smith St was just the wrong location – it’s more super-skinny jeans territory than baggy pants and baseball caps.

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    • Agreed, and I’m guessing that like many small businesses they opened with enthusiasm more than a sound business plan and sufficient market research.

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  2. Agreed Brian, I’m always, always amazed how many people do this in Melbourne. Talk about throwing money down the drain, it defies logic entirely.

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