Some readers respond negatively to my criticisms of some businesses, and don’t seem to notice when I write positive things about businesses. I don’t have a negative view of business as such, though I am opposed to excessive consumption, the greedy capitalist mentality that drives it, and the unethical behaviour of some business owners. Today I’d like to focus on the positive achievements of two Fitzroy businesses: San Churro and Trampoline.
San Churro opened on Brunswick St in 2006 and was part of the chocolate cafe revolution in Melbourne. It has now franchised around Australia and has also opened a shop in Korea this year.
Reviewed by Jenius, Caf report, Cook almost anything, Where’s the beef, Eaterati, Eat like a cow and many others, San Churro seems to have survived increases in competition in Fitzroy (hot chocolate from Gertrude St Enoteca and Shocolate, and churros from Juanita’s and Añada).
Reviewed by Whiff and a sip and Two kg, Trampoline on Brunswick St is busy even when other icecream shops nearby are not. It surprises me that icecream is not reviewed more. I think a blog that specialised in icecream reviews would be a hit.
Fitzroy is a place of commercial experimentation as much as artistic and cultural experimentation. Many commercial ventures fail, but some are very successful. It partially because we, the residents of (and visitors to) Fitzroy, have responded positively to these commercial experiments that these businesses have been so successful.
Before anyone leaps into criticising me for endorsing franchises, when I have previously stated that I generally avoid food from chain businesses, it should be obvious that when San Churro and Trampoline were new they were unique shops, not franchises, and I patronised them accordingly.