I spotted this last week at Coles on Johnston St: a brand of the painkiller and anti-inflamatory drug ibuprofen called Medi Choice. There are four varieties: 1 packet of 24 tablets (pain and inflamation) and 3 of gel capsules (1 of 20 for pain, 1 of 24 for migraine and 1 of 24 for period pain. The problem is the massive difference in price.
The gel capsules may be more marginally expensive to produce, but that does not explain the pricing differences here. Despite all 4 containing exactly the same amount of the same active ingredient (200mg of ibuprofen) and with no obvious sign of additional ingredients for the different varieties, the varieties (per unit) for migraine and period pain are considerably more expensive.
Can anyone explain this to me? Can this be legitimate, or is this blatantly misleading and deceptive? How can such price differences for identical products be justified? I’ve been unable to find any information about this brand, and I wonder if it is a faux brand, in other words an overpriced home brand pretending to be something else.
There’s no point paying more for the same ingredient. Don’t be deceived. Buy the real Coles home brand ibuprofen for a lot less, or shop somewhere that does not try to mislead and exploit its customers.