Fitzroyalty

Hyperlocal news about Melbourne's first suburb: Fitzroy 3065

breakfast at Grace cafe on Rose St

| 1 Comment

Grace cafe opened a bit over a week ago in one side of the small semi-detached cottages on Rose St covered in art. I arrived about 9.45am on Saturday for breakfast, when there was only one other occupied table, but within 20 minutes the place was full. The word is already out and the new cafe has been swamped by curious novelty seekers like myself.

I ordered the field mushrooms with beetroot on toast with an addition of goat cheese. The mushroom had been roasted with garlic I think and had a rich delicious flavour. The coffee is very impressive, and I wanted a second long macchiato.

rose st food fitzroy eating out customer service coffee business breakfasts

The decor inside is simple, bordering on sparse, but there are delightful design elements including these labeled salt and sugar bottles and paper flowers. An evidently well planned and coordinated marketing campaign, with website, Facebook and chalk writing on the corner of Rose and Brunswick streets pointing to the cafe.

Located between Brunswick St and the Rose St market, Grace is an unobtrusive back street cafe that nonetheless will receive plenty of passing trade, and it is a well chosen location. However, with a narrow front porch entrance and a step, followed by a door, access will unfortunately be a problem for some people. Apart from disabled access, Grace appears to have got everything right in opening a new cafe in a very competitive area.

rose st food fitzroy eating out customer service coffee business breakfasts

One comment

  1. I read this post the other day and visited the same day, and I liked it too! Will be back and I want to try the sweet treats next.

    Like or Dislike: Thumb up 1 Thumb down 0

Leave a Reply

Required fields are marked *.


You own the copyright of your comment. By submitting your comment you grant this site a perpetual license to reproduce your words and name/web site in attribution.