What makes a business operator decide to open in a location that has housed numerous previous failures? In the case of 350 Nicholson Street Fitzroy, three businesses have failed there since 2009. The Italian Corner lasted only a few months in 2012, and before that there was L’Angolo Italiano and Vessarios.
It’s now another pizza place called Feldman’s. I don’t like seeing businesses fail. I don’t celebrate it. But I do wonder how much research new business tenants do about the history of their new premises. Do they understand the social geography? Can they read the landscape, or read the psychology of the people who pass through it?
Do they understand why Nicholson St is somewhere that people pass through without wanting to stop? Do they know of this history of failure? If they do, why do they think what happened to others won’t happen to them?