Fitzroyalty

Hyperlocal news about Melbourne's first suburb: Fitzroy 3065

Shire cafe on Victoria St has closed

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The writing in the window of Shire cafe says ‘closed for a brand change’. Strange wording – you don’t need to rip the place apart to redo the signage, which is what has happened – the interior has been stripped back to the bare walls.

It opened in 2008 and at first it was very enjoyable. Subsequent visits suggested a decline in quality and the proliferation of back street cafes delivered increased competition.

In October 2012 it was offering voucher meals, a sure sign of impending business failure, as L’Angolo and Cruzao demonstrate.

victoria st fitzroy deadpool business

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