Fitzroyalty

Hyperlocal news about Melbourne's first suburb: Fitzroy 3065

Sunday roast at The Wilde on Gertrude St

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This is the $25 Sunday roast at The Wilde on Gertrude St (last Sunday it was beef). Old fashioned maybe but definitely delicious. A generous thick cut of roast beef with horseradish cream, Yorkshire puddings, green beans, crispy roast potatoes and gravy.

When Claypots closed in 2011 the space became Rue de Fleurus, which seemed to struggle and soon closed. The operators remained and reopened as The Wilde, which seems to be doing better. They recently hosted a Tour de France popup bar called Domestique, which was a success, and they seem to be finding who their customers are.

lunches gertrude st food fitzroy

Just because you have possession of a great building in a busy and fashionable location does not mean you know how to make the best use of it. We’ve seen this before, and recently, when Brother Burger took over from Retro cafe on Brunswick St. The main business had good visibility along its Westgarth St side but gave away its Brunswick St facade to a separate cafe, La Dulcita.

They then scrapped that within two months of opening it and refitted the front as Brother Burger. What a waste of money. It should have been obvious that giving away the exposure of that street frontage was going to be bad for business. The owners of The Wilde appear to have had a comparable experience but to have survived, and I admire their persistence.

One comment

  1. Agree – I think this is one of the most underrated places in town. Ex-movida chef and all.

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