Fitzroyalty

Hyperlocal news about Melbourne's first suburb: Fitzroy 3065

social media mob rule and the Astor cinema building public relations war

This post is about the circumstances that resulted in a school buying, then unexpectedly selling, a cinema building within a few years, with the sale apparently driven primarily by negative public opinion expressed through social media. Like my previous posts about the business and psychology of social media, this one examines the power of social media and the perils faced by those who ignore it.…

vintage

Three paste-ups based on vintage photos around the intersection of Chapel St and Dandenong Rd on the boundary of Windsor and St Kilda.

southside lunchings 12

A new Thai restaurant, The Thai on Chapel, opened on Chapel St in Windsor (next door to Fat Helen’s secondhand shop) last week. They make a dish I’ve never had before, fried bread with pandan custard, which is an entree but it could just as well be a dessert.…

southside lunchings 10

This is the low rent edition. You know how sometimes you are stuck doing stuff you don’t want to do and all you can think about is hot chips? Or you are out somewhere and want lunch, only to find you have no cash, there’s no ATM nearby and you have to buy lunch from the change in your pocket?…

southside lunchings 8

I’m sitting at a window table in a Chapel St cafe looking out onto the street. Two male hipsters, engrossed with their phones, walk towards each other. They collide, but not head on; it’s more like a lethargic hip and shoulder.…