Hyperlocal news about Melbourne's first suburb: Fitzroy 3065

social media mob rule and the Astor cinema building public relations war

This post is about the circumstances that resulted in a school buying, then unexpectedly selling, a cinema building within a few years, with the sale apparently driven primarily by negative public opinion expressed through social media. Like my previous posts about the business and psychology of social media, this one examines the power of social media and the perils faced by those who ignore it.…