Accessibility is important. Making content accessible for people with visual and mobility disabilities is a requirement for government and not-for-profit organisations funded by government, but all organisations should publish accessible content.
Improving the accessibility of your content can make it better for all users, not just for those who really need it.
Most organisations, even government agencies, fail to meet the required standards because the issue is not seen as a priority.
Accessibility has also become an important search engine optimisation (SEO) factor. Text, images, audio and video content all need attention. Even the colours chosen for text, buttons, icons and backgrounds need to be carefully chosen.
Accessibility settings may not appear visible to content creators, and the content changes may not be easy to make.
Translating the standards into simple publishing processes makes it easier to create accessible content. I can help you define simple processes for your content creators to follow so that your content meets the needs of every audience.
Peer and competitor benchmarking
You can learn a lot from peers and competitors in your area of expertise. I can help you identify the criteria to use to benchmark your digital communications against those of peers and competitors to determine what you’re doing well, and what you need to improve on compared with similar organisations.
This includes your and their websites, social media accounts, and search engine results.
- Are you aware whether your brand and/or products are being discussed online?
- Do you know how to monitor this?
- Do you know when and how to respond and engage?
If you are concerned about mentions of your brand or business online but don’t know what to do about it, I can assist you to develop a monitoring procedure and an editorial response strategy.