Accessibility and other services
Making content accessible for people with various visual and mobility disabilities is a requirement for government departments and agencies and not-for-profit organisations funded by government.
Improving accessibility makes content better for all users, and it has also become an important search engine optimisation (SEO) factor. Despite this most organisations fail to meet the required standards.
Translating the abstract standards into simple publishing processes makes it easier to deliver accessible content.
Peer and competitor benchmarking
You can learn a lot from peers and competitors in your area of expertise. I can help you identify the criteria to use to benchmark your digital communications against those of peers and competitors to determine what you’re doing well and what you need to improve on compared with similar organisations.
Brand monitoring and reputation management
- Are you aware whether your brand and/or products are being discussed online?
- Do you know how to monitor this?
- Do you know when and how to respond and engage?