Accessibility and other services
Accessibility is important. Making content accessible for people with visual and mobility disabilities is a requirement for government and not-for-profit organisations funded by government.
Most organisations fail to meet the required standards. Translating the standards into simple publishing processes makes it easier to achieve accessible content.
Improving the accessibility of your content can make it better for all users. It has also become an important search engine optimisation (SEO) factor. Text, images, audio and video content all need attention.
Peer and competitor benchmarking
You can learn a lot from peers and competitors in your area of expertise. I can help you identify the criteria to use to benchmark your digital communications against those of peers and competitors to determine what you’re doing well and what you need to improve on compared with similar organisations.
- Are you aware whether your brand and/or products are being discussed online?
- Do you know how to monitor this?
- Do you know when and how to respond and engage?