Social media and email marketing

Many business and organisations wish to use social media and email to market to their clients and customers, but don’t know where to start.

I can assist you with these processes and tasks:

Strategic planning

  • What is your product or service?
  • Who are your clients or customers? Who do you want to communicate with?
  • Where can you find them? Are they on Facebook?
  • What kinds of messages do you want to share with them?
  • How would you like them to respond?

Facebook and Twitter

  • Planning to implement Facebook and Twitter for your brand or products
  • Choosing account names
  • Branding and designing profiles
  • Determining the mix of content
  • Integrating with your website.

Brand monitoring and reputation management

  • Are you aware whether your brand and/or products are being discussed online?
  • Do you know how to monitor this?
  • Do¬† you know when and how to respond?

Electronic direct email (EDM) – email lists

  • Do you want to improve your email marketing?
  • Are you aware of your legal obligations to protect and respect the privacy of your customers?
  • Do you know how to get the most out of tools like Mailchimp?