Google Analytics and data

Google Analytics and data analysis

How do you measure how effective your online marketing and communications activities are?

You can use Google Analytics to measure your audience – the visitors to your website – and how they engage with your content.

I can help you achieve this in a number of ways:

  • Install Google Analytics in your website to measure website traffic, visitors and which pages are viewed the most
  • Measure reading and likes on social media accounts
  • Record reads and responses to email newsletters
  • Gather data from all these platforms to analyse it and report on it.

Data gathering and reporting

Recording and collecting the data is only the first step. How do you decide what is meaningful and useful for reporting purposes? What is the purpose of the information? Is it to simply monitor and report, or is it to be used to drive decision making and initiate strategy changes?

I can help you decide what data is meaningful and useful in reporting and decision making, and I can build insightful and beautiful reports in Google Data Studio that present data as graphs and diagrams to help you make informed choices and develop effective communications strategies.

Expertise

I have a current Google Analytics Individual Qualification (IQ) certificate from the Google Analytics Academy and many years of experience managing Analytics accounts for multiple clients.