Google Analytics

Measuring website data

I have many years of experience managing Google Analytics accounts for multiple clients.

Installing Google Analytics in your website allows you to record website traffic. You can use it to measure your website’s audience and how they engage with your content. It’s free and comprehensive.

It provides a lot of data about user behaviour, from what time of day they visit to what devices they use.

Google Search Console is another free tool that provides further information.

Determining what data to collect

Data alone is not knowledge. How do you determine how effective your online marketing and communications activities are? What metrics are important?

If you’re lost in data and unsure what it all means, I can determine what your crucial metrics are and help you to understand what the numbers mean.

It’s also important to measure user attention and engagement on social media platforms, and to record opens and responses to email newsletters.

Report design and data analysis

How do you decide what is meaningful and useful for reporting purposes? Recording and collecting data is only the first step. The value delivered by data only becomes evident when you combine it, analyse it and report on it.

What is the purpose of the information? Is it to simply monitor and report, or is it to be used to drive decision making and initiate strategy changes?

I can build insightful and beautiful reports in Looker Studio (formerly Google Data Studio) that simplify the data and display graphs and diagrams to help you make informed choices about how to improve your digital communications strategies.